Etcetera | Our Blog
Custom Beauty | Small Luxuries, Made Personal
Beauty feels different when it’s made just for you. From monogrammed hairbrushes to custom fragrance, it’s the small details that turn everyday routines into something worth slowing down for. Explore our curated collection of custom beauty pieces.
Shop Gal Guide | April 2026
For this month's Shop Gal Guide, we've gathered our go-to bath essentials - everything you need to recreate the ritual at home.
Staples For the Home
We’ll always be loyal to our EG treasures…but let’s be honest—a girl’s gotta shop around.
Stylist Secrets | Elsie's Home Survival Kit
| image courtesy of The Design Files | photography by Rachel Kara |
Of course you're going to have a closet full of bathroom cleaner, furniture polish, and refills for your swiffer. But we think every girl (or boy) should have a kit in the linen closet with all the basics necessary to keep the house looking pretty or to make a small repair on the fly.
Press Play | In The Garden
Press Play on our latest curated playlist and listen while getting your hands in earth.
A Love Letter to Feral Spring in NYC
| photography by andie furber |
In New York City, there are a handful of days each year that we like to call feral spring.
Micro City Guide | Brooklyn
| photography by andie furber |
New York is my great love - but Brooklyn is my life partner.
Rooted in Beauty | Carly Dennett of Flowerland
Meet Carly Dennett, a dear friend of ours and the current owner of Berkeley's beloved Flowerland.












