Etcetera | Our Blog
The Closing Shift
A few months ago, I came across the idea of the “closing shift.”
It’s simple: before you go to bed, you spend a few minutes doing a small reset of your home — the same way you might close up a shop or restaurant at the end of the day. Counters wiped. Chairs tucked in. Lights turned low. Everything returned to its place so the space is ready for tomorrow.
Embracing Friction This Spring
Over the past few months, I’ve been thinking a lot about the idea of friction maxing — the practice of intentionally choosing the slightly harder, slower path instead of the most convenient one. The concept has been gaining attention recently as a response to our culture’s obsession with efficiency and instant gratification. At its core, friction maxing is about reintroducing small inconveniences into daily life to make experiences more meaningful and human again.
Elsie's Eight | March Edition
Made to Be Worn | Our Favorite Boots
From easy everyday pairs to elevated styles that instantly pull a look together, these are our favorite boots for any occasion. Each one is versatile, well-made, and meant to move with you through the seasons.
Finding the Perfect Jean
. That’s why finding a brand and style you truly love matters so much. I've learned the “perfect” jeans aren’t about trends or what everyone else is wearing, they’re about how you feel the second you button them up.
Shop Gal Guide | February Edition
Elsie's Apothecary | Upgrade Your Bath Vanity
Upgrade your vanity with this round up of our favorite luxurious beauty products.
9 Skincare Tips I Stole From TikTok (and Actually Kept in My Routine)
At some point over the past year, TikTok convinced me to tape my face, freeze my pores, sleep like a mummy, and willingly strap a glowing robot mask onto my head. And honestly? My skin has never been more hydrated, calmer, or overly complicated to explain to other people.
What Your Valentine Actually Wants
A guide for anyone who feels ‘bad at Valentine’s Day.’ Here's a hint: you’re probably overthinking it.












