At Home With Ashley Coiffard
Founder of L’Appartement 4F
Ashley Coiffard’s home feels like a love letter--to Paris, to Brooklyn, to her husband Gautier, and to the art of layering personal history into every corner.
It’s no surprise that the founder of L’Appartement 4F, a French-American bakery in Brooklyn known for its cult-favorite croissant cereal, cinnamon rolls, and perfect pastry magic, has created a home that feels equally thoughtful. Every object is considered, every vignette tells a story, and everywhere you look there's a touch of romance.
A Living Room for Layering Stories
In Ashley’s living room, nothing feels staged. The patina on the antique wooden armoire, the soft rumpled shade of the custom lamp, and the mix of vintage art feel like a conversation between past and present.
The lamp, a standout piece, was commissioned from LA-based ceramicist Ana Louisa Corrigan. The base is hand-thrown, and the shade is made from deadstock fabric found locally. Above it hangs an abstract canvas by Australian artist Natasha France, painted especially for Ashley & Gautier's home.
A framed Liberté des mers print leans casually against the wall—unfussy and cool, much like the woman who lives here.
A Scented Archive on the Mantel
Ashley’s fireplace mantel is a perfume lover’s dream. “Chanel No. 22 is my favorite,” she shares. “It was released in 1922 after No. 5 became Chanel’s signature scent. I just love the story behind it.”
Next to that sits a bottle from a small perfume house in Mexico City, discovered through a customer who smelled so good that Ashley’s staff tracked it down. “They bought it for themselves but didn’t love it, so I ended up buying it off them. Now it’s one of my favorites.”
This collection isn’t just a line-up of beautiful bottles—it’s a scented archive of memories, travel, and unexpected discoveries.
The Vanity: A Study in Ritual
A wood vanity table by the window gleams with glass and brass. Stacked onyx boxes, pearl earrings in tiny dishes, a vintage clock ticking softly in the background. Every object seems to have been chosen with reverence.
A red marble lamp anchors the space. In its reflection, a sweet photograph of her dog Chip peeks out, tucked against a scalloped-edge mirror. “This is where I get ready every morning,” Ashley says. “It’s where I slow down.”
The entire surface feels like a still life in motion: beauty, ritual, and quiet glamour.
The Bedroom: Feminine and Lived-In
Ashley’s bedroom is drenched in warm, soft light. Pale pink linens and delicate lace peek out from a nightgown hung on the door. A gold lamp sits atop a plaster pedestal beside the bed, next to a striped tissue box and a few favorite skincare items—no fuss, no fluff.
There’s something about this space that feels deeply feminine but never precious. Maybe it’s the patina on the floor, the simplicity of the mirror propped against the wall, or the way the sheets have been mussed just so. It’s a bedroom that’s meant to be lived in.
Curated, Not Decorated
There’s no sense of "trying" in Ashley’s space. It all feels curated in the most honest sense of the word: chosen with care, added slowly over time.
Ashley has a knack for pairing objects in a way that feels organic, collected, and unmistakably hers. Like her bakery, her home is rooted in tradition but never afraid to play.