Letter from the Founder
In the past few days, we've received some kindly worded but blunt criticism from our customers. To continue business as usual feels tone deaf. I see that. Thank you to those who gave me their honest opinions. I am grateful for that.
But to use my small business as a platform for my personal beliefs does not feel quite right to me either. Since I have never done that, starting now feels inauthentic to me. I'm conflicted. I want to do the right thing, but I am not sure exactly what that is.
Justice and empathy are cornerstones of my core set of values. I try to approach any injustice with compassion and a commitment to do what I can without putting the burden on others to educate or guide me. I try not to shy away from uncomfortable conversations with people I care about. I try to recognize when it's time to shut up and listen. And to see my children conduct themselves the same way gives me great pride.
And I am a bundle of raw nerves. I acknowledge my privilege and feel uneasy about it. I know that whatever I do, it can't possibly be enough. I know that whatever I say, it won't be quite right.
All this to say -- I am sorry if I say the wrong thing, do the wrong thing, or give the wrong impression. I try, I fail, and I try again. To be clear: I stand against injustice. I stand against oppression. I want to be an ally to any group being treated with inequality. To be clear: I'm grateful for your critique. I welcome your challenges. I want to be better.